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For us Quality is the "Aptitude of a product to meet the needs and expectations of our customers".
Quality cannot be assured without personal commitment at every organisational and functional level.
Quality is "Prevention" rather than detection.
Quality is "a planned and systematic pattern of actions necessary to provide adequate confidence that the output will perform satisfactorily in actual operation".
The quality level obtained is the result of the effort of the manufacturing and control departments to prevent anomalies; that is doing it "Right the first time" which is another term for "Auto-quality".
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